Building Iconic Brands
Creating Cultural Moments
Driving Commercial Growth
A director with 13+ years delivering retail stories for global entertainment, lifestyle and fashion brands.
Global collaborations with luxury, streetwear and accessory brands including Represent, Palm Angels, Barbour, C.P. Company, Lulu Guinness, Bang & Olufsen and YETI, and led standout activations with Selfridges, Harvey Nichols and Goodhood.
As a fan of brands, fashion and culture, I've delivered pop-up shops for Ed Sheeran, Ariana Grande, The 1975 and Kanye West, shaped the in-store world of Harry Potter across Primark, and worked on the retail fan stores for Oasis Live '25.